17 Demand Generation Stats Every CMO Needs to See

By laquilante@hubspot.com (Laurie Aquilante)

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

But how can you improve your KPIs if you don’t understand which ones really matter?

To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

Below is a highlight of the main charts and stats from the survey:

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.

For those exceeding their revenue goals, nearly the reverse is true. 70% report attracting more than 10,000 visitors per month.

Companies meeting or exceeding their revenue goals attract significantly more website traffic and generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t.

Companies with higher annual revenues tend to pay a higher cost per lead. However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.

cost-per-lead

Companies with the highest annual revenue also report more visitors, leads, MQLs, sales opportunities, and customers than other companies.

82% of companies generating $250,000 or less in annual revenue report generating less than 100 leads per month whereas only 8% of companies generating $1 billion in annual revenue report the same.

74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. twitter-logo

40% of companies not achieving their >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/demand-generation-stats

Be the first to comment - What do you think?  Posted by Maria - January 24, 2015 at 1:18 pm

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Twitter Shows Top Tweets You Missed: This Week in Social Media

By Cindy King

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Recaps Tweets You Might Have Missed: Twitter introduced a new feature to your home feed—a recap of top tweets you […]

This post Twitter Shows Top Tweets You Missed: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

>> READ MORE <<

SOURCE ARTICLE: : http://www.socialmediaexaminer.com/twitter-top-tweets-you-missed-news/

Be the first to comment - What do you think?  Posted by Maria - at 11:18 am

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How To Increase Your Sites Email Optin Rate By 469% In Less Than 24 Hours

By Matthew Woodward

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No matter what type of site you run, your main goal should be to build your email list by converting one time visitors into long term subscribers.

We have all heard the saying that the money is in the list and that is 110% true. Once you have someone’s email address – they are yours for life.

If you have a solid email marketing strategy in place you can automate relationship building & profits.

Every email subscriber I collect is worth $17.81 to me over 3 months. The more email subscribers I get – the more money I make, it’s just a numbers game.

In June 2014 only 1.07% of new visitors subscribed to my list – that works out at 436 new subscribers x $17.81 = $7,765.16 profit.

If in the same month just 2.5% of new visitors subscribed to my list I would have had 1,067 new subscribers or $19,003.27. That is an extra $11,238.

So today I’m going to show you how I increased my blogs optin rate from 1.07% to 5.81%.

That is the difference between $7,765.16 and $44,168.80 – with the same amount of traffic.

What You Will Learn

  • How I increased optin conversion from 1.07% to 5.81%
  • How I increase profits from $7,765 to $47,748
  • How that affected user engagement
  • How I did all of that in less than 24 hours
  • How you can do exactly the same

Stuart Walker – You Are My Hero

I have to give credit where credit is due. Stuart Walker sent me this absolute gem of an email on the 23rd September 2014. A very strong contender for the best email I have ever received in my life.

In case you don’t know Stuart Walker is the guy behind NicheHacks.

If I was wearing socks, Stuart would have knocked them off. >> READ MORE <<

SOURCE ARTICLE: : http://feedproxy.google.com/~r/MatthewWoodward/~3/gd-sN2H4bDc/

Be the first to comment - What do you think?  Posted by Maria - January 23, 2015 at 5:48 pm

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9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

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9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

Categories: Article Writing   Tags:

9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

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8 Compelling Ways To Tell 140 Character Stories On Twitter

By Kimberly Grimms

8 Compelling Ways To Tell 140-Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet.

Unfortunately, not all people have a natural talent for storytelling and writing good tweets. If you’re using your Twitter for social media marketing purposes, you have to learn how to write effective and concise content or else you’re in for costly mistakes that will leave your tweets ignored.

Importance of writing good headlines

The headline is the first thing that people will see in your message. 8 out of 10 people will read your headline, but only 2 of them will bother to read the rest of what you’ve written. You have to use the headline to grab their attention so they will be interested enough to read your entire copy. According to a study, using an engaging headline can increase the conversion rate of your link or website by 73%.

Elements of a great tweet

So what makes a tweet better than the rest? There are two things to keep in mind here: Readability and “Re-tweetability.” This is especially important if you’re using Twitter to promote a product, service, or brand. Both these elements should be present in your tweet in order for it to be effective. With these two in mind, you can now write great tweets using these 8 ways to make your stories on Twitter as compelling and as accessible as possible.

1. Don’t forget the link.

In this case, the link is the extension of your message. Your tweet is just the intro to your story. This is >> READ MORE <<

SOURCE ARTICLE: : http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/

Be the first to comment - What do you think?  Posted by Maria - at 4:18 pm

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EzineArticles Asks: How Can We Help?

By Courtney, Member Support Manager

Send Us a Question and We’ll Blog About It!

Many of the EzineArticles blog post ideas are generated by our Editorial and Member Support Teams based on areas we see authors could use additional assistance or extra motivation.

While we believe the EzineArticles Blog has become a treasure trove of valuable information for article writers and content marketers alike, we’re wondering what topics deserve more attention.

For that reason, we would like to give YOU the opportunity to ask questions for us to answer in an upcoming blog!

Take a moment and think:

… Are you feeling stuck in your writing?

… Is there something you just don’t understand?

… What is it that you want more information about?

According to an African Proverb: “The one who asks questions doesn’t lose his way.”

We completely agree! Asking questions is a crucial step in the learning and growing process, which is why we welcome all of you to come forward with your questions.

Your questions can be related to any of the following:

  • Grammar
  • Quality Content
  • Article Idea Generation
  • The My.EzineArticles Interface
  • The EzineArticles Submission Process
  • The EzineArticles Editorial Guidelines
  • Content Marketing Strategies
  • Customer Relationship Strategies
  • Social Media
  • Or anything else that’s on your mind!

With that said: What questions do you have for us?

Seize the opportunity and submit your inquiries in the comments below or feel free to contact us privately. After we receive your questions, we’ll answer as many as possible in future blog posts. We’ll likely use your name and include a link to your Expert Author Page or website when we reply to the questions. Please specify if you’d like to remain anonymous.

We can’t wait to hear from you!

>> READ MORE <<

SOURCE ARTICLE: : http://blog.ezinearticles.com/2015/01/ezinearticles-asks-how-can-we-help.html

Be the first to comment - What do you think?  Posted by Maria - at 3:18 pm

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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

By gsoskey@hubspot.com (Ginny Soskey)

download 20 examples of top-notch powerpoint presentations

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.

And if you’re looking to get started making your own PowerPoint or SlideShare presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we’ve curated 25 awesome SlideShare decks below.

Click here to download 20 examples of top-notch PowerPoint presentations and get tips for creating one of your own!

When you’re clicking through the presentations below, notice how they weave an interesting story through the SlideShare format, design their slides, and make their presentations interactive with SlideShare-exclusive features. These are all crucial elements to making an awesome SlideShare — if you can apply them to your own presentations, you’ll be featured on the SlideShare homepage in no time.

Bonus: You may just learn a thing or two about marketing while you’re at it. ;)

25 Great SlideShare/PowerPoint Presentation Examples for Marketers

1) “How to Produce Better Content Ideas,” Mark Johnstone

We all get writer’s block sometimes. You’ll stare at a screen, hoping for inspiration to strike — and for that idea to be amazing.

But that’s not actually the best way to think of ideas. In the SlideShare presentation below, Mark Johnstone outlines a better way to brainstorm ideas that will help build your business.

2) “How Google Works,” Eric Schmidt

Ever wonder what it’s actually like to work at Google? The SlideShare below from Eric Schmidt (Google’s Executive Chairman and ex-CEO) could clue you in >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/inspiring-slideshare-presentations-for-marketers-list

Be the first to comment - What do you think?  Posted by Maria - at 1:18 pm

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Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

By Ben Brausen

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To ind out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it

STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes

Survey: Mobile Integration Makes Other Digital Marketing More Effective - Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land

Google Sending Mobile Usability Warnings To Huge Number Of Webmasters - Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon? Search Engine Land

Social Networks 2015: 90% use Facebook (Twitter: 39%, Instagram: 32%, Snapchat: 18%) - Around two in five social network users in the United States use Twitter, compared to nine in ten who use Facebook, reveals a new study. AllTwitter

Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo] - Kenshoo released its >> READ MORE <<

SOURCE ARTICLE: : http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/9791I9fgvNA/

Be the first to comment - What do you think?  Posted by Maria - at 11:18 am

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