Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

By Henneke Are you working your butt off to run your business, but you still feel like you’re not making enough progress? In addition to building a social following, writing weekly blog posts, and managing your client load, perhaps you’d also love to develop digital products or write a book. But it’s difficult to find…

43 Bright Ideas for Promoting Your Lead Gen Content

By asibley@hubspot.com (Amanda Sibley) So you just created a piece of content for lead generation — congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it…

8 Types of Rich Media to Share on Google+

By Ryan Hanley Want new ways to benefit from Google+? Have you shared rich media on Google+? When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume. Here are eight types of rich media content to share on Google+….

10 Writing Techniques from Bram Stoker’s Dracula

By Rachel Scheller October conjures up images of crackling fires, shivering leaves, the grinning teeth of a jack-o-lantern … and, if you’re a fan of classic horror, that iconic, fanged master of the night, Count Dracula. We feel there’s no better time than October—National Dracula Month—to share some writing tips and techniques that authors can…

How to Make the Most of Any Writing Conference

By Linda Formichelli If you’re going to invest in attending a writing conference, you’ll want to be sure to make it worth your while. And who knows better how you can do that than the people who make it all possible? Here, coordinators from 10 top events reveal their best insider tips on how to…

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

By Aaron Orendorff So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the…