By Michael Georgiou The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall…

 

By rsprung@hubspot.com (Rachel Sprung) While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t….

 
 

By Michael Stelzner Are you on Snapchat? Do you use it for marketing? To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and…

 

By Rajesh Setty In life, lots of things are relative. What looks hard seems super-easy compared to something harder. Writing is hard. But it is easy when compared to what it takes to go from “writing” to “getting your writing done.” If I’d known it would take 1,000 days for my first book to be…

 

By Amy Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I’m on the Jetsons….

 

By Robert Lee Brewer Confession: I don’t really keep records on Poetic Asides, but I’m pretty sure Kristina Marie Darling has the record for most poet interviews in PA history. Kristina Marie Darling If this is your first time hearing her name, Kristina Marie Darling is the author of over 20 books, which include Vow,…

 

By Jacob King What the hell is this tool SERPWoo and why do we keep hearing about it everywhere? Well if you’ve ever browsed some of the big internet marketing forums like WickedFire then you’ve likely heard of “CCarter”. He’s a pretty interesting guy that’s for sure (I’m assuming CCarter is male despite the videos…

 

By Anne Wayman There are two terms bandied about in the freelance writing game that are fairly recent and subject to all hype and confusion. They are author platforms and authority sites. Author platform The term, author platform, most often refers to people who are writing books – both fiction and nonfiction. The author platform…