By Guest Column Whenever I’m asked about the secrets to succeeding as an author, I focus on two pieces of advice, which, of course, go hand in hand: (1) Frequently release books people love so much they’ll tell others about them, and (2) Learn to utilize Goodreads. If you can master the first, and use…

 

By Adrienne Crezo Write and Sell Superior Short Stories! This kit guides you through every phase of writing your short story from gathering ideas to publishing your completed work. With creative writing prompts, advice from writing experts, and step-by-step guides to constructing scenes, choosing the right narrative and more, this kit will help you compose…

 

By Andrew Percey Each January I deliver marketing seminars at MIT, my alma mater. The attendees are undergrads, grads, business school students, alumni, teachers and other members of the MIT community. This year, together with my podcast partner Kenny Goodman, we crafted a very special all-new seminar to address the burning marketing questions that we…

 

By mparkhurst@tslmarketing.com (Mindy Parkhurst) Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?” As an Apple enthusiast and former employee, it…

 

By Brooke Furry Social media employee advocacy panel at Social Media Marketing World, 2015. Panel members, from left to right: Justin Levy, Maria Poveromo, and Martin Jones. It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within….