By Robert Lee Brewer Confession: I don’t really keep records on Poetic Asides, but I’m pretty sure Kristina Marie Darling has the record for most poet interviews in PA history. Kristina Marie Darling If this is your first time hearing her name, Kristina Marie Darling is the author of over 20 books, which include Vow,…

 

By Jacob King What the hell is this tool SERPWoo and why do we keep hearing about it everywhere? Well if you’ve ever browsed some of the big internet marketing forums like WickedFire then you’ve likely heard of “CCarter”. He’s a pretty interesting guy that’s for sure (I’m assuming CCarter is male despite the videos…

 

By Anne Wayman There are two terms bandied about in the freelance writing game that are fairly recent and subject to all hype and confusion. They are author platforms and authority sites. Author platform The term, author platform, most often refers to people who are writing books – both fiction and nonfiction. The author platform…

 
 

By Lee Odden Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem….

 

By Brian Clark What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land…

 

By Guest Blogger This is a guest contribution from Caitlin Gustafson.I imagine a dirt road with boys playing with a lonely old soccer ball in the warm sunshine. A little boy with dark brown curls chases the ball, his worn sneakers kicking up dust from the street. I don’t know if that’s what life is…

 

By Guest Column Joan Didion’s award-winning memoir The Year of Magical Thinking begins, not ends, with death. It is the sudden loss of her husband that launches her into the “year of magical thinking.” The story starts the second her husband’s life ends, and at that very moment the first parameter of the story is…

 

By rsprung@hubspot.com (Rachel Sprung) In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better. But in many areas of marketing, more doesn’t always mean better. Take…

 

By Holly Stayton Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your…