By douglas.davidoff@imaginellc.com (Doug Davidoff) If I’ve learned one thing about companies and organizations that enjoy consistent growth, it’s that they’re maniacal about monitoring their data and numbers. They’re clear on what has to happen to achieve their goals. In contrast, companies that don’t experience consistent, predictable growth also do not have clarity of their funnel…

 

By Debbie Friez L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial…

 
 

By patrick@blogmutt.com (Patrick Armitage) For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on…

 
 

By Ann Smarty SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to…

 
 

By Brooke Furry Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason…

 

By cwhite@hubspot.com (Christine White) Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying for the conference itself, and what you’ll actually do once you get there, the answer starts to…