SOURCE ARTICLE: : http://dripapps.com/2015-seo-strategy/
SOURCE ARTICLE: : http://dripapps.com/2015-seo-strategy/
Reminder: New literary agents (with this spotlight featuring Cynthia Kane of Capital Talent Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list.
About Cynthia: “I’ve been involved in the publishing industry for more than ten years. I have worked as a Development Editor for different publishing houses and individual authors and have seen more than 100 titles to market. I worked with Michael Gross, New York Times best-selling author, as a researcher on 740 Park: The Story of the World’s Richest Apartment Building and Rogues Gallery: The Secret History of the Moguls and the Money That Made the Metropolitan Museum. I have also written for national and international publications and have served as a writing instructor at the Writopia Lab in Washington, DC, and have run several writing workshops at public libraries in the area and Politics & Prose Bookstore. I received my B.A. in Literature from Bard College and M.F.A. in Creative Nonfiction from Sarah Lawrence College.
“The new literary division of Capital Talent Agency is a wonderful home for authors who are looking for a supportive and hands-on agency. We want nothing more than to see our authors achieve their dreams, and we do everything we can to make that happen.”
She is seeking: young adult, children’s, nonfiction, memoir, commercial fiction (but no science fiction or fantasy).
How to contact: “Submissions should be sent to literary.submissions [at] capitaltalentagency.com. We accept submissions only by e-mail. We do not accept queries via postal mail or fax. For fiction and nonfiction submissions, send a query letter in the body of your e-mail. Attachments will not be opened. Please note that while we consider each query seriously, we are unable to respond to all of them. We endeavor to respond within six weeks to projects that interest us.”
The biggest literary agent database anywhere
is the Guide to Literary Agents. Pick up the
most recent updated edition online at a discount.
Other writing/publishing articles & links for you:
Your new complete and updated instructional guide
to finding an agent is finally here: The 2015 book
GET A LITERARY AGENT shares advice from more
than 110 literary agents who share advice on querying,
craft, the submission process, researching agents, and
much more. Filled with all the advice you’ll ever need to
find an agent, this resource makes a great partner book to
the agent database, Guide to Literary Agents.
SOURCE ARTICLE: : http://dripapps.com/exact-2015-seo-strategy-whats-working/
All customers are not created equal. Sure, you might like some more than others, but that doesn’t mean they’re your best clients. Sales comes down to revenue and ROI — so how can sales leaders objectively determine which customers are most valuable?
Through a customer lifetime value (CLV) analysis. But calculating CLV isn’t a cake walk — inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer’s net costs and revenues over their engagement see the benefit: Three-quarters of senior executives in North America categorize CLV as a highly or extremely valuable indicator.
This infographic from Aria provides a CLV primer, explaining the concept, covering how retention and satisfaction play into customer value, and suggesting ways to bump up your average client’s CLV. You’ll find that playing favorites based on net revenue versus rapport is a lot more profitable.
SOURCE ARTICLE: : http://blog.hubspot.com/marketing/customer-lifetime-value-definition
The pen is mightier than the sword. (Which is good, because you probably don’t want to threaten prospects into buying at sword-point.)
As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so.
That’s why all salespeople should become word nerds. Here’s a list of 13 words that can help you close more deals and earn your prospects’ trust in the process.
Selling is about your prospects, not about your company. A simple way to make that clear is by using the word “you” as much as possible. Think back to your childhood: Did your parents ever tell you it was impolite to talk about yourself? Apply that rule here. Every time you might be tempted to phrase a sentence from the perspective of your company, find a way to rework it to make your prospect the subject.
“Customers don’t care about features and benefits,” Colleen Francis, owner of Engage Selling Solutions, writes in her book Nonstop Sales Boom. “They only care about value and achieving their objectives.” Again, it’s about them, not you. Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect’s business.
This is a clever replacement for “but” when dealing with criticisms or objections. The word “but” signals to the prospect that you are about to utter a statement that runs counter to what they’d like to hear. “And” is, by its very nature, inclusive — you seem to agree even when you’re disagreeing. Consider these two examples from Sales Coach Seamus Brown:
“I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000.”
“I see that you only have a budget of $50,000, and let me tell you why our system costs $100,000.”
Brown points out that the second sentence acknowledges the prospect’s budget, while the first steamrolls over the problem and makes the buyer feel ignored. What a difference one word can make.
Many sales experts recommend using “do” instead of “try.” For instance, instead of “I’d like to try … ” say, “What I’ll do is … ” This makes the seller seem competent and trustworthy, and it boosts the prospect’s confidence in them.
If you present a single proposal to a client, you only give them the option of accepting or rejecting. But if you present them with two or three different variations on your proposal, suddenly you’ve doubled or tripled your odds of receiving some form of a “yes.” So, in negotiations, don’t just ask if they’d like to sign the contract — ask if version A or version B or version C is preferable.
Most people balk at being told what to do — especially when the person dishing out orders is not a member of their organization. With this in mind, the phrase “you should” can come off as arrogant and presumptive. Reformulating suggestions as questions helps the prospect keep an open mind and diminishes the potential for the conversation to take a nasty turn.
According to Matthew Dixon’s The Challenger Sale, “Widespread support for a supplier across their team is the number one thing senior decision makers look for in making a purchase decision.” So words that express agreement among stakeholders, such as “support” or “consensus,” could have a significant impact on your primary buyer’s mindset. If you have backing from the entire team, play it up as much as possible. If you don’t, stress how you’re going to attain it.
Stories stick in people’s mind more readily than straight sales messaging. The best reps don’t only use stories in their speech; they also make sure prospects see themselves as the protagonists. The word “imagine” can be helpful in this aim. Suddenly, the prospect isn’t just hearing about a better future enabled through a new product or service — they’re actually picturing themselves living it. And now the vision isn’t just in the salesperson’s mind; it’s a shared vision.
Okay, so this isn’t one word … but they’re all part of one family. Each of these words evokes a sense, and sensory language grabs people’s attention. Think about how the words you use relate to visual, auditory, and kinesthetic triggers.
Just like “you,” using your prospect’s name makes them feel like they’re the focus of your attention, and your presentation is customized just for them. People also naturally pay attention better when their name is sprinkled throughout a speech.
The English language is filled with words that provoke strong feelings — fear, joy, discomfort, safety. A good sales presentation will summon all of these feelings and more at the right times. To hit all the appropriate high and low notes, incorporate power words into your speech. Jon Morrow’s list of 317 words that pack a punch is a good place to start.
Ellen Langer, a social psychologist and professor at Harvard University, conducted a study where she tested the impact of phrasing on people’s willingness to let someone cut them in line. Here are the variations she used:
“Excuse me, I have five pages. May I use the Xerox machine?”
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”
“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”
While only 70% agreed to let her cut in line when she used the first question, upwards of 90% let her skip when she used either the second and third phrasings. The takeaway? When asking people to do something, always include a reason. Don’t just request that your prospect introduce you to another stakeholder or fill out a survey — explain why you’d like them to take these actions.
Problems are bound to crop up in the sales process, but that doesn’t mean you should acknowledge them as such. The word “problem” has a negative connotation and can make the prospect feel as if the process is difficult and unpleasant. With this in mind, replace it with more positive words. Instead of saying “no problem,” for example, say, “it’s my pleasure.” “I understand the problem” can become “I see an opportunity to make this run more smoothly.”
What are the selling words that you swear by? Share them in the comments.
SOURCE ARTICLE: : http://blog.hubspot.com/marketing/influential-words-that-sell
By Cindy King
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their […]
SOURCE ARTICLE: : http://www.socialmediaexaminer.com/facebook-year-in-review-news/
Content promotion doesn’t have to be hard work. Especially when you can just hijack your competitors top influencers and get them to do all of the heavy lifting of content promotion for you.
It is really easy to do and if you have ever heard the saying work smarter not harder this tutorial is a prime example of that!
Have you ever written a post on your blog, hit the publish button and even though it might be the greatest piece of content ever written on the subject nobody shows up to read it? I have done that more times than I can count at my blog.
In the blogging world the old adage of “If you build it they will come” doesn’t hold true. The general rule of thumb is to spend 20% of your time writing your content and the other 80% of the time promoting the post.
So you go out and start promoting the post like everyone tells you too. You share your post on all of the big social networks, submit it to all of the curation sites and even email your own list (if you have one).
A small trickle of traffic comes in but nothing like the thousands of visitors leaving hundreds of comments and sharing the posts on your competitors sites.
How the heck are they getting so many engaged visitors to every single post that they publish?
Let me let you in on a little secret.
They aren’t driving all of that traffic themselves! In fact odds are the vast majority of the traffic that the top blogs in your niche are getting are from “influencers”.
These are people will very large audiences that can drive hundreds (even thousands) of visitors to your blog with just one tweet.
So how do we find these mythical influencers that can change our blogs lives with the click of a button? We go to the source….
The best way to find the top influencers in your niche is to start with the influencers who are promoting your competitors blog posts. By identifying them we can contact them and convince them too promote our stuff, but first thing is first, we need to identify them.
Our first stop is a tool called Buzzsumo. For those of you not familiar with Buzzsumo, it is an incredible tool that searches content online (using what ever keywords you like) and shows you the most popular results.
Lets head over too Buzzsumo and search for a keyword that is related to a blog post you want to find influencers for.
Set it to search for the past 6 months and hit the search button.
This will bring up a list of articles that have been highly shared relating to your keyword. If the results seem to broad put quotes (example “facebook advertising”) around your keyword to bring in only exact match results. I have to do this often to get the best results.
Next sort the results by “Total Shares” this will bring up the top shared posts about your keyword. You should recognize a lot of the domain names of the articles (they should be your competition!).
Lets start at the top and work our way down. Click on “View Sharers”, this will bring up a list of all the influencers who have shared the post.
Next sort the results by “Reply Ratio”. This is the percentage of how often they will respond to direct tweets on Twitter. The higher the response rate the more likely they are too respond to your request to share your own post!
Open up an excel spread sheet and start copying down influencers Name and Twitter ID. I usually grab everyone who has a 30% or more reply ratio.
Now hit the “Back” button and repeat this process for every post you see that is relevant to the post you are trying to find influencers for.
The last thing we are going to do on Buzzsumo is to grab all of the blog URL’s that have content and are being shared a lot.
So go back to the “content search” page (the page we originally got from searching for our keyword) and copy down all of the URL’s that you see.
We will be using these on the next site we are heading too.
We have the URL’s of blogs in our niche that have been shared a lot, odds are there is other content on their site that has been highly shared as well. Lets grab the influencers that have shared that content as well!
To do this we are going to use a tool call Quicksprout this is a free to use site created by Neil Patel.
Head over to Quicksprout and enter the first URL in your list that you pulled from Buzzsumo.
Once you click search Quicksprout goes out and analyzes all of the pages of the site and brings back some interesting statistics. But what we are interested in is the “Social Media Analysis”, click on that tab and scroll down, it will look something like this.
Open up a new excel spreadsheet and start copying and pasting all of the top shared URL’s. Be sure to only grab the URL’s of blog posts and not the static pages such as “about me” or “resources”.
Next we are going to check each of these links and grab the influencers who shared them.
Head over to Topsy and copy one of the URL’s you grabbed from Quicksprout into the search box. Be sure to select “Influencers” above the search box before you hit enter.
This will bring up a a list of all the people who have tweeted that URL.
We want to select only the tweets that are in English (assuming thats your target audience) as well as click on the “Influential Only” tab. This will only list the people that are influential and have a responsive audience.
Now in this example I have over 775 influential influencers that have shared this post on Twitter. That is a bit much for me, I don’t want to go through and manually contact 775 people!
So to narrow this down I only want to look at what Topsy calls “Highly Influential” people. These are the people with large highly engaged audiences that can send a butt load of traffic your way.
Unfortunately Topsy does not give you a way to sort by “Highly Influential” people so you will just need to scroll through and look for the “Highly Influential Tag”. As you do be sure to copy and paste the names and Twitter ID’s into your ever growing spreadsheet of influencers.
We have one more stop on our journey to identify influencers who can send a lot of traffic are way.
Most of you are probably already familiar with bit.ly. It is a link shortening service (and one of the most popular out there).
What most of you probably don’t know is you are able to look at the statistics of any link that has been shortened in bit.ly and see exactly who shared it along with how many clicks they have sent!
Head over to bit.ly and paste a URL into the box.
After you do click on the “stats” button.
This not only brings up the stats for the shortened link you just created, but for anyone who has used bit.ly to shorten the same URL.
Scroll down to the bottom of the page and you will see the top 6 people who drove the most of amount of clicks to this URL!
If we click on any of these people it will actually give us a ton more info on the clicks that they sent. Including where they shared the URL, what countries that the clicks came from ect.
For our purposes we are interested in seeing where they shared the URL and how many clicks came from each source so go ahead and click one of the influencers.
As you can see here, this influencer shared the link of Facebook driving 48 clicks and then more than likely emailed it out to her list which results in a staggering 756 clicks.
Odds are you aren’t going to get someone to email your link to their list (unless you pay for it) so focus mainly on the social network shares.
48 isn’t too shabby, lets take a look at another influencer.
This influencer shared the link twice on Twitter resulting in 34 clicks, plus a share on Google+ that brought in 8 clicks.
So as you can see this is a great way to see exactly who is sharing what on what social networks and if it would be worth your time to contact them to convince them to share your content!
Alright we have built a massive list of influencers that have already promoted content that is similar to ours, now how do we approach them to convince them to share ours as well?
There are two different ways that you can contact these influencers to introduce them to your content.
The first is by email. Email them and say something along the lines of:
I noticed that you shared a post by TheBloggersName on Twitter about “Title.”
I have a similar post on “Title” that “Argues the same point/shows it from a new perspective/whatever”.
Here’s the post: [Link to post]
Thought you would enjoy it
If you don’t have their email you can contact then via Twitter as well. Send them a tweet along these lines:
@InfluencerName saw your share of “INSERT LINK HERE” and really enjoyed it. It inspired me to write a similar post here: YOUR LINK HERE. I know you’ll enjoy the read!
You will have to adjust it for length to be able to send it by tweet but you get the jist.
Remember you are not going to have a 100% success rate with this! In fact if you average anywhere above a 30-40% response rate consider it a success!
But just one of these big influencers that we identified can send you hundreds of new visitors (and potential subscribers!) with just a single mention. Not to mention the possible business relationship that can come from knowing these influencers!
Want to increase your response rates?
If you give (by sharing, re-tweeting, ect) before you try and get (them to share your links) you will have a much higher response rate. Get on there radar, comment on their blog posts, start up conversations by email or on Twitter.
If you set aside a little time every day to devote to networking with top influencers then before long you won’t even have to ask them to share your content, they will start doing it themselves!
So there you have it, a complete step-by-step guide on how to identify the top influencers in your niche, connect with them and send your content viral!
This may seem like a ton of work, but if you set aside 30 minutes a day devoted entirely to this your traffic will start skyrocketing. I did exactly the same for my own blog which helped it to grow at a rapid pace.
Now get out there and start networking!
Have you tried this yourself? Know of a better way to find influencers? Leave a comment, would love to hear about it!
Hijacking Your Competitors Influencers For Traffic & Social Signals was originally published on December 16th, 2014 02:27 PM by Matthew Woodward
Copyright © 2014. All rights reserved.
This is the 25th post in the series which shares all of my favourite internet marketing posts from the past month.
There is an awful lot of junk to sort through every month so here are the best bits according to me!
After last months wild ride of Google updates things have started to calm again in the internet marketing world as we build up to Christmas.
This also seems to be the case for new content this month, although there have still been some fantastic golden nuggets!
Let’s get stuck in!
There are quite a few Xmas deals floating around at the moment but not enough to warrant a dedicated post.
So here are all of the current Xmas internet marketing deals I have found so far-
If you know of any others let me know in the comments and I will add them here!
Google have clearly stated they are not collecting data. Test the new factors for yourself – the data does not lie.
Although Google have announced that Penguin is now updated continously which is both a good & bad thing. Bad because you can get caught quicker, good because you can recover quicker.
If you haven’t used Twitter Analytics yet then your a missing out on some huge optimisation opportunities to increase engagement & traffic.
Outside of SEO & Social Media you might want to consider these other traffic sources you might not have heard of.
Make sure your traffic generation efforts don’t get to waste with the psychological guide to remarketing.
Amy Lynn Andrews explains how to stand out from the crowd with some very solid advice rooted with examples.
A great tutorial on how to use Google Analytics to increase conversions by analysing sales funnels easily.
If you want to kick back after a long day check out these documentaries about the internet, hacking, startups & cyber culture.
It also worth spending an hour watching how to build a 7-figure recurring revenue business. Truly awesome stuff right there.
Last but not least we have some great internet marketing apps for the Android users amongst us.
I also stumbled across the awesome YunoHost – self hosted apps all round! Liberate your data.
The Best Of Internet Marketing & Crazy Xmas Deals December 2014 was originally published on December 21st, 2014 10:33 PM by Matthew Woodward
Copyright © 2014. All rights reserved.
By Guest Column
Editor’s Note: The following content is provided to Writer’s Digest by a writing community partner. This content is sponsored by American Writers & Artists Inc. www.awaionline.com.
“You’re a good writer if you can write a story that can make people cry …
“You’re a better writer if your writing can make people laugh …
“But, if your writing can persuade people to take action — that’s when you know you can be a very wealthy writer.”
Mark Morgan Ford (formerly known under his pen name Michael Masterson) – a Master Copywriter who has mentored hundreds of up-and-coming writers – said those words some years ago – and they’re still true today …
If you can effectively use words to persuade another to act, you stand to make a lot of money.
The secret … is direct-response copywriting.
And while in this blog I talk about lots of ways to make a living as a writer, when it comes down to it, most well paid writing opportunities are just variations of copywriting.
Simply put, copywriters write words – in the form of advertisements and promotional materials – to persuade people to take action.
That action might be to support a cause, read a special report, buy a product, request some more information, and so on.
Copywriting can be found everywhere…
You see the writing of copywriters every day. And today I want to show you how copywriting may very well be your best choice for achieving what we call the writer’s life …
You might think you need to be the next Stephen King or J.K. Rowling to make a living as a writer, but …
Nothing could be further from the truth!
In fact, many copywriters make a very good living working full-time. Others work just part-time, and still earn a full-time income. So, yes, the compensation can be quite good … and depending on how much you work and the types of projects you land, a six-figure income is definitely attainable (if that’s your goal).
Here are a few stories from the writers I’ve worked with:
And of course, there’s Pat McCord, a once struggling novelist who learned to support herself and her creative passion by becoming a copywriter. (You may have heard from Pat if you’ve been with Writer’s Digest for a while … we sometimes share her story and a letter she wrote about our copywriting program.)
I could keep going because I actually have hundreds of stories like these. But, I’ll move on so we can get to the real point of today’s blog …
I’ve often said, “If you can write ‘copy’ that persuades, there isn’t a business in the world that won’t beat a path to your door to get you to work your magic for them.”
That’s not going to change any time soon.
Consider this: As a copywriter, you can realistically write a promotion in a week. Let’s say you charge $5,000 for your service. Let’s also say your promotion brings in $100,000 for the company who hired you …
There’s no downside. Everyone is happy – you got paid, the client made money – and, because you did well, they’re likely to hire you again and again.
Now, if you’re just getting started, that figure might seem like a lot. But, experienced writers – those with just a few successful projects – can charge between $5,000 and $10,000 (and more) per sales promotion.
Even if you only write one promotion per month, you could easily bring in $60,000+ (working just part time)! And that doesn’t even take into consideration any royalties that are very common with direct-response copywriting …
Typical rates are around 2-3% of sales, but I’ve seen them go as high as 10%. And because companies will mail your letters again and again, you could continue to get paid on one single letter for years and years.
People often think they need a lot of qualifications to become a copywriter. But, the truth is, you can learn copywriting just as easily as you could learn any other type of writing.
Also, you don’t need a special education to succeed in this industry. There are successful copywriters with college degrees and some who didn’t finish high school.
Age … experience … location … none of that matters …
Some copywriters are only 18 and some are retired. Some copywriters are stay-at-home moms and some left six-figure corporate jobs.
The only thing you need is a computer and an Internet connection. Everything else can be learned.
While you don’t need any formal qualifications to become a copywriter, you do need someone to show you the ropes.
That’s why American Writers and Artists Inc. created the Accelerated Program for Six-Figure Copywriting.
All the copywriters I’ve met—like the ones mentioned above—started their successful freelance copywriting careers by taking this program. Its step-by-step instructions prove anyone can quickly go from asking “What is copywriting?” to learning how to be a freelance copywriter.
Of course, I’m partial to it because I work at AWAI, know the program inside and out, and have personally met and worked with hundreds of people who started successful freelance copywriting careers by taking it.
But if you’re new to the idea of copywriting, and would like the opportunity to learn some basic copywriting techniques for free, I recommend you check out our report, Copywriting 101: An Introduction to Turning Your Writing Passion Into a High-Paying Career.
Along with giving you an inside look at the life of a copywriter, you’ll learn a few copywriting principles that you can put to work for you right away.
Just remember, no matter how you get started, the fact remains: You don’t need to get a degree or pay a lot of money for expensive training to become a successful freelance copywriter.
If you can write a simple e-mail to a friend, and you like to share ideas with other people… you have all the qualifications you need to become a successful freelance copywriter.
And if you were to ask me the best way to make a living as a writer …
I would say with 100% certainty – copywriting.
No other opportunity offers writers more variety, more freedom, or more income potential. And it’s the one thing I recommend every writer consider when looking to make a living.
To your success,
In the February 2015 Writer’s Digest, digital media expert Jane Friedman lays out the best website options for different writers and their needs in “Your Author Website 101.” If you choose the self-hosted route, don’t miss her free 10-minute video tutorial.
SOURCE ARTICLE: : http://www.writersdigest.com/online-exclusives/your-website-made-easy