Natural, Relevant Links for your Money Sites – 404 Link Method

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The post Natural, Relevant Links for your Money Sites – 404 Link Method appeared first on Drip Apps.



Be the first to comment - What do you think?  Posted by Maria - January 31, 2015 at 3:18 pm

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How to Use Psychological Biases to Sell Better and Faster

By (Emma Snider)


This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don’t even recognize these patterns as strange. They’re built into the fabric of our thought — so to us, they just seem normal.

But upon examination, they’re revealed to be anything but normal. Why else would we buy Beanie Babies in bulk? Or consider a rhyming tagline to be “truer” than a non-rhyming tagline? Thanks, psychological biases.

Like it or not, these biases are part of us. So those in the business of persuasion can benefit from learning how to spot and play to them. Below are 10 psychological biases that relate to decision-making. Not only can these help you understand why you make the choices you do, each also has a sales takeaway attached to help reps use these brain quirks to sell better.

1) The ‘Ambiguity’ Effect

Imagine I gave you two lunch choices. I could either take you out to a place you know and like (although it isn’t your favorite), or I could take you somewhere completely random that neither of us have ever been to nor read any reviews about. It could be great, but it could also be awful.

Which would you choose? If your brain works like most people’s, you’d probably opt for the first option rather than risk a very unpleasant midday meal.

Ambiguity effect causes people to avoid options with uknown results or those about which they lack information. Now you can tell your significant other there’s a scientific reason why it’s so hard to >> READ MORE <<


Be the first to comment - What do you think?  Posted by Maria - at 1:19 pm

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Twitter Rolls Out Mobile Video: This Week in Social Media

By Cindy King

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out Group Direct Messages and Mobile Video: “Starting today, everyone will soon be able to seamlessly capture, edit and […]

This post Twitter Rolls Out Mobile Video: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle



Be the first to comment - What do you think?  Posted by Maria - at 11:18 am

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The Winner of the WritetoDone Flash Fiction Contest 2015

By Mary Jaksch


A complete story in 500 words?

Is it possible?

The winning story of the WriteToDone Contest (read it below) shows what a talented writer can do with 500 words.

The contest was judged by the WTD team, Mary Jaksch, Editor-in-Chief and Vinita Zutshi, Associate Editor, together with Head Judge, Dr. John Yeoman of the Writer’s Village.

The judges considered the following questions and awarded points from 0 – 5 for each.

  1. Were the guidelines followed (a maximum of 500 words of fiction)?
  2. Was the title enticing and appropriate for the story?
  3. Were spelling, punctuation and grammar correct (consistent British or American English?)
  4. Were the opening and closing skillful?
  5. Quality of writing: Was the writing natural and tight? Did it avoid cliches? Did it have flow and demonstrate deep structure?
  6. Did the story have a twist?
  7. Were protagonists characterized well?
  8. Was there strong conflict within the story?

It was interesting to see that all of us judges came up with very similar scores. In particular, we were all delighted with the overall winner.

And the winner is …


by Scott Sharpe

I’m stacking hay bales in the loft, sweating whiskey, when my old one-eyed rooster begins to raise sand. I stumble down the ladder and out to the yard.

Hemingway is all plumed up like a gamecock, swaggering and bobbing his head, scratching and crowing. The hens have gathered the chicks into the safety of the coop, but they’re already settling, their frantic cackling giving way to a throaty purring. Downy feathers drift on hot, close air – one such landing on my boot as I watch the goings on.

The rooster is on the far side of the yard, still strutting and glancing toward the woods then the coop, his single eye watchful.


Looking up through the chicken wire, I watch a gray fox slink >> READ MORE <<


Be the first to comment - What do you think?  Posted by Maria - at 10:18 am

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Income Report Roundup – January 2015

By Matthew Woodward


One of the most popular posts I publish are my income reports.

So I decided to round up as many income reports as possible and rank them based on earnings to see how I stack up against the rest.

If you publish an income report on your blog and would like it included in next month’s post then please let me know in the comments!

Here we go-

#1) – $22,421.90 (-$13,241.15)

Even though I saw a huge expected drop I still came out on top this month.

I suspect that is because a certain food blog haven’t published their income report and were enjoying some time off over the festive period.

I did exactly the same so who can blame them :) Next month’s report won’t be great either but the Christmas slump is nearly over!

Get my income reports delivered direct to your inbox – subscribe now & get them before anyone else!

#2) – $15,544.80 (-$5,202.78)

We have watched Deby grow over the past year and now she moves into the number 2 spot.

She is setting new traffic or income records every single month back to back – I better hold tight to that number 1 spot while I’ve got it.

What I love about how Deby makes money is it is all in the arts & crafts niche which is notoriously difficult to make any substantial money in.

#3) – $13,673.00 (-$861.00)

Michelle is someone else we have been tracking for a long time & wraps her year up with $163,929.

We have watched her take the jump from full time employee to a full time self employed internet marketer.

In 2015 she wants to increase profits by 15% & put >> READ MORE <<


Be the first to comment - What do you think?  Posted by Maria - January 30, 2015 at 7:48 pm

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How Product Packaging Influences Buying Decisions [Infographic]

By (Jami Oetting)


This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

A shopper paces the aisle, looking at one laundry detergent after another. All offer essentially the same thing: clean clothes, fresh smell, easy pour …

So how does a shopper make a decision to buy one over another? Is it the color of the bottle, the price, a familiar logo? Does she spring for the brand her mother is loyal to, or does she care more about a brand with a phosphate-free formula and environmentally friendly packaging?

There’s too many options and not enough time for shoppers to take all the factors into consideration. To make this easier, our brains rely on recognition of brands, colors, icons, associated emotions, and images, all of which ultimately reduce the cognitive load required to make a decision. Using these cues enables us to act quickly.

By understanding the science behind why we buy and how we buy, brands can create packaging that connects with the undecided consumer. The Paper Worker created the below infographic to outline how typography, color, and icons affect the buying process — and why special attention to product packaging needs to be a priority for any brand.





Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

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Amazon Leads the Way With Negotiation Option for Rare Items

By (Morgan Jacobson)


It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. What’s this “new” thing they’re doing?


Sure, eBay is and auction site, where buyers try to outbid each other for anything from socks to one-of-a-kind art pieces. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. The basic idea behind the two is the same, though. By allowing buyers to make their offers, whether in an auction setting or a haggling scenario, these two ecommerce giants give buyers even more power.

How It Works

As you’ll see in the screenshot below, Amazon provides the option for buyers to either purchase the item at a set price or to make an offer. The offer is delivered directly to the seller, who can either accept that offer or make a counteroffer. The deal is done when the seller either accepts or both parties walk away.

amazon haggling negotiation ecommerce option

Just like haggling in real life, right?

Why This Is Big News

If eBay has done something along the same lines for years, why is Amazon’s new negotiation option such a big deal? In truth, Amazon is a leader in the ecommerce world. The company has made buying online easier and less expensive than ever. When they break new ground, the rest of the ecommerce world follows.

Sure, other websites out there probably haggled with buyers if those buyers were savvy enough to seek out the contact information. As far as a structured, easy way for potential customers to make lower offers, Amazon is leading the pack. They may have already patented >> READ MORE <<


Be the first to comment - What do you think?  Posted by Maria - at 4:18 pm

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10 Excel Tricks Every Marketer Should Know

By (Justin Pavoni)


Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.

With that in mind, here are ten tricks to help you get more proficient at Excel.

1) How to Summarize Data with a Pivot Table

What is a pivot table? A “Pivot Table” is a spreadsheet functionality that allows you to arrange and categorize tabular data.

Why are pivot tables important? Data is useful only if you can summarize and extrapolate meaningful trends from it. Pivot Tables help you do exactly that.

How do I create a pivot table? Watch the video. Minute 1:05.

2) How to Create a Histogram Using the “=FREQUENCY” Function

What is a histogram? A histogram is a graphical representation (chart) of distribution data. A frequency distribution displays the number of data points that fall within specified ranges in a sample.

Why are histograms important? Histograms are a convenient way to organize data into similar groups (e.g all grades from 90-100 are an “A” while those from 80-89 are a “B”). The range between “90” and “100” is known as a “bin.” Although school grades are less relevant for day-to-day marketing, histograms are commonly used in finance. Since finance affects every single business, understanding how to read, create, and manipulate data in the form of a histogram is critical for business owners and marketers.

How do I create a histogram using the “=FREQUENCY” function? Watch the video. Minute 2:41

3) Understanding Regression Analysis and the Meaning of R2

What >>


Be the first to comment - What do you think?  Posted by Maria - at 4:18 pm

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Forget Setting Marketing Goals. Focus on This Instead.

By Andrew Percey

don't focus on marketing goals

I don’t make New Year’s resolutions. No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date.

But I do set goals. Lots of ‘em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.

And so I thought I had this whole goal thing figured out… until I read an article this month by James Clear over at Entrepreneur magazine that made me realize that my focus on goals has been misplaced:

Say what??? How could there be a “this” that is more important than goals? But there is. There really is. The magic “this” is…

continue reading



Be the first to comment - What do you think?  Posted by Maria - at 3:48 pm

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Emerging Ecommerce Technologies That Will Change How We Market

By Bonnie Stefanick


It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers.

Here are some of the latest innovations that are sure to impact how we get our message out there and keep customers coming back in the coming years:


A beacon is a wireless device that broadcasts a signal to mobile phones and tablets that are within a transmitters proximity. When a device – like a mobile phone or tablet – picks up on the signal from the transmitter, location-based actions can be triggered. Also, beacons can identify location with better accuracy than GPS can. Additionally, beacons do not need to be connected to wireless. Beacons are a great way to provide a more rich experience to in-store shoppers. Some intriguing applications of this technology are:

Instore notifications for relevant information & offers

Target Cartwheel and Walmart’s App Savings Catcher are the beginning of apps that create a more seamless online/offline experience. For example, Savings Catcher compares certain eligible items on your receipt against advertised competitor deals in your area, and you can get a Walmart giftcard for the difference. Just as in the web-world, offer apps tend to be very sticky and Savings Catcher is incredibly well aligned with Walmarts brand promise.

An interesting iBeacon implementation that I’ve been following is from InMarket, who has sensors set at a Giant Eagle and Safeway grocery stores. The way the app works is that when the app is installed on a users device who is in range of an iBeacon, offers or notifications are pushed right to their >> READ MORE <<


Be the first to comment - What do you think?  Posted by Maria - at 2:49 pm

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