The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

By Guest Blogger

Untitled

This is a guest contribution from Jawad Khan.

2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months.

Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Many local businesses have realized that content is the cheapest way to build trust and attract customers from online channels. And the way people are turning towards Google for suggestions about their local outlets, means that more local businesses will start investing in different online marketing activities.

But with increased competition, content creation alone is not be enough to win you customers, especially if you own a local bricks and mortar business. You need to come up with a comprehensive promotional strategy to make your business stand out.

To simplify this for you, I’ve divided this strategy into six key activities. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales.

1. Content Marketing

Content marketing is the foundation of this strategy. Creating high-quality, actionable, and useful content is not an option anymore, it’s a necessity. If you want to be perceived as a company with in-depth knowledge and expertise of your industry, you need to create high quality content that addresses the problems and questions of your target customers.

This includes creating content for your own blog, guest blogging on other established blogs in your niche or a niche that complements your industry. Target the blogs where you can engage your potential >> READ MORE <<

SOURCE ARTICLE: : http://www.problogger.net/archives/2015/01/26/the-6-step-online-marketing-strategy-every-small-business-should-follow-in-2015/

Be the first to comment - What do you think?  Posted by Maria - January 25, 2015 at 3:18 pm

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13 Stereotypes of Salespeople: Debunked [SlideShare]

By esnider@hubspot.com (Emma Snider)

salesperson-stereotypes

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

If you presented the average person with the prompt “Salespeople are …” and asked them to fill in the blank, what do you think they would say?

Daniel Pink conducted this very experiment as part of his research for the book To Sell is Human. When asked to identify the first word that came to mind to describe “sales” or “selling,” the most prevalent answers included “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest,” and “manipulative.”

Okay, but how do you really feel?

Salespeople are no strangers to the stigma associated with their profession, and most laugh it off. But the saddest part about these stinging stereotypes is that most simply aren’t true! For instance, if every salesperson was indeed a liar, there wouldn’t be any satisfied customers to be found. If every salesperson was intensely aggressive, they wouldn’t have any clients. Obviously, neither of these conditions are reality.

In this SlideShare, InsightSquared tackles the damaging labels that often get affixed to those in sales. The next time you feel you’re being judged unfairly based on your job, forward along this post and provide some enlightenment.

13 Pervasive (And Totally Wrong) Myths About Sales Reps from
InsightSquared

Enjoy this post? To read more content like it, subscribe to Sales.

>> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/sales-stereotypes

Be the first to comment - What do you think?  Posted by Maria - at 1:18 pm

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17 Demand Generation Stats Every CMO Needs to See

By laquilante@hubspot.com (Laurie Aquilante)

twitter-logo

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

But how can you improve your KPIs if you don’t understand which ones really matter?

To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

Below is a highlight of the main charts and stats from the survey:

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.

For those exceeding their revenue goals, nearly the reverse is true. 70% report attracting more than 10,000 visitors per month.

Companies meeting or exceeding their revenue goals attract significantly more website traffic and generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t.

Companies with higher annual revenues tend to pay a higher cost per lead. However, companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.

cost-per-lead

Companies with the highest annual revenue also report more visitors, leads, MQLs, sales opportunities, and customers than other companies.

82% of companies generating $250,000 or less in annual revenue report generating less than 100 leads per month whereas only 8% of companies generating $1 billion in annual revenue report the same.

74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. twitter-logo

40% of companies not achieving their >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/demand-generation-stats

Be the first to comment - What do you think?  Posted by Maria - January 24, 2015 at 1:18 pm

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Twitter Shows Top Tweets You Missed: This Week in Social Media

By Cindy King

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Recaps Tweets You Might Have Missed: Twitter introduced a new feature to your home feed—a recap of top tweets you […]

This post Twitter Shows Top Tweets You Missed: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

>> READ MORE <<

SOURCE ARTICLE: : http://www.socialmediaexaminer.com/twitter-top-tweets-you-missed-news/

Be the first to comment - What do you think?  Posted by Maria - at 11:18 am

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How To Increase Your Sites Email Optin Rate By 469% In Less Than 24 Hours

By Matthew Woodward

endpost

No matter what type of site you run, your main goal should be to build your email list by converting one time visitors into long term subscribers.

We have all heard the saying that the money is in the list and that is 110% true. Once you have someone’s email address – they are yours for life.

If you have a solid email marketing strategy in place you can automate relationship building & profits.

Every email subscriber I collect is worth $17.81 to me over 3 months. The more email subscribers I get – the more money I make, it’s just a numbers game.

In June 2014 only 1.07% of new visitors subscribed to my list – that works out at 436 new subscribers x $17.81 = $7,765.16 profit.

If in the same month just 2.5% of new visitors subscribed to my list I would have had 1,067 new subscribers or $19,003.27. That is an extra $11,238.

So today I’m going to show you how I increased my blogs optin rate from 1.07% to 5.81%.

That is the difference between $7,765.16 and $44,168.80 – with the same amount of traffic.

What You Will Learn

  • How I increased optin conversion from 1.07% to 5.81%
  • How I increase profits from $7,765 to $47,748
  • How that affected user engagement
  • How I did all of that in less than 24 hours
  • How you can do exactly the same

Stuart Walker – You Are My Hero

I have to give credit where credit is due. Stuart Walker sent me this absolute gem of an email on the 23rd September 2014. A very strong contender for the best email I have ever received in my life.

In case you don’t know Stuart Walker is the guy behind NicheHacks.

If I was wearing socks, Stuart would have knocked them off. >> READ MORE <<

SOURCE ARTICLE: : http://feedproxy.google.com/~r/MatthewWoodward/~3/gd-sN2H4bDc/

Be the first to comment - What do you think?  Posted by Maria - January 23, 2015 at 5:48 pm

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9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

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9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

Categories: Article Writing   Tags:

9 Examples of Native Ads People Actually Enjoyed Reading

By joetting@hubspot.com (Jami Oetting)

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014.

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion. Overall, native advertising and sponsored content pieces were everywhere. Even traditional publishers such as the Wall Street Journal, The New York Times, Fortune, and Washington Post were joining in.

And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018.

Here’s a review of 2014’s advancements in native advertising. Check out the best examples from the year. (And if you need a quick primer on what native advertising is, see here.)

1) Supercompressor and GE

For the 45th anniversary of the moon landing, Thrillist Media Group created articles around the history of the landing with clicky titles like “11 Things You Didn’t Know About the Apollo Missions” for GE. Their hope: to bring to light the role the company played in the 1969 mission.

GE also released sneakers on Jack Threads (Thrillist’s ecommerce site), which sold out in seven minutes. Bidding on eBay brought the limited edition shoes up to $2,000. The draw? Taglines like: “CX6 stabilized carbon fiber: Lighter and stronger than metal, and found in the belly of badass machines from jet engines to wind turbines, carbon fiber reduces weight while increasing durability.”

supercompressor-ge-nativead

2) Wired and Netflix

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. >> READ MORE <<

SOURCE ARTICLE: : http://blog.hubspot.com/marketing/native-advertising-examples

Be the first to comment - What do you think?  Posted by Maria - at 5:18 pm

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8 Compelling Ways To Tell 140 Character Stories On Twitter

By Kimberly Grimms

8 Compelling Ways To Tell 140-Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet.

Unfortunately, not all people have a natural talent for storytelling and writing good tweets. If you’re using your Twitter for social media marketing purposes, you have to learn how to write effective and concise content or else you’re in for costly mistakes that will leave your tweets ignored.

Importance of writing good headlines

The headline is the first thing that people will see in your message. 8 out of 10 people will read your headline, but only 2 of them will bother to read the rest of what you’ve written. You have to use the headline to grab their attention so they will be interested enough to read your entire copy. According to a study, using an engaging headline can increase the conversion rate of your link or website by 73%.

Elements of a great tweet

So what makes a tweet better than the rest? There are two things to keep in mind here: Readability and “Re-tweetability.” This is especially important if you’re using Twitter to promote a product, service, or brand. Both these elements should be present in your tweet in order for it to be effective. With these two in mind, you can now write great tweets using these 8 ways to make your stories on Twitter as compelling and as accessible as possible.

1. Don’t forget the link.

In this case, the link is the extension of your message. Your tweet is just the intro to your story. This is >> READ MORE <<

SOURCE ARTICLE: : http://www.jeffbullas.com/2015/01/24/8-compelling-ways-to-tell-140-character-stories-on-twitter/

Be the first to comment - What do you think?  Posted by Maria - at 4:18 pm

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EzineArticles Asks: How Can We Help?

By Courtney, Member Support Manager

Send Us a Question and We’ll Blog About It!

Many of the EzineArticles blog post ideas are generated by our Editorial and Member Support Teams based on areas we see authors could use additional assistance or extra motivation.

While we believe the EzineArticles Blog has become a treasure trove of valuable information for article writers and content marketers alike, we’re wondering what topics deserve more attention.

For that reason, we would like to give YOU the opportunity to ask questions for us to answer in an upcoming blog!

Take a moment and think:

… Are you feeling stuck in your writing?

… Is there something you just don’t understand?

… What is it that you want more information about?

According to an African Proverb: “The one who asks questions doesn’t lose his way.”

We completely agree! Asking questions is a crucial step in the learning and growing process, which is why we welcome all of you to come forward with your questions.

Your questions can be related to any of the following:

  • Grammar
  • Quality Content
  • Article Idea Generation
  • The My.EzineArticles Interface
  • The EzineArticles Submission Process
  • The EzineArticles Editorial Guidelines
  • Content Marketing Strategies
  • Customer Relationship Strategies
  • Social Media
  • Or anything else that’s on your mind!

With that said: What questions do you have for us?

Seize the opportunity and submit your inquiries in the comments below or feel free to contact us privately. After we receive your questions, we’ll answer as many as possible in future blog posts. We’ll likely use your name and include a link to your Expert Author Page or website when we reply to the questions. Please specify if you’d like to remain anonymous.

We can’t wait to hear from you!

>> READ MORE <<

SOURCE ARTICLE: : http://blog.ezinearticles.com/2015/01/ezinearticles-asks-how-can-we-help.html

Be the first to comment - What do you think?  Posted by Maria - at 3:18 pm

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